Mistakes in Web Design That Negatively Affect Site Conversion

Valuable information under Page Fold

When designing a website, the most valuable aspect of the layout of the page, that all designers should keep in mind , is the page fold. In just a few seconds, visitors will be able to decipher if a website is visited. You have too little time to impress your visitors, and here comes the importance of the page fold. Principle flip pages is as simple as including all the valuable information above the fold.

When you put the valuable message call to action button / website under the fold, there will be little opportunity for visitors to find the information they are looking for. Only a few of them will scroll down to see the information below the fold on their first visit to your website. In case this happens, do not expect to achieve great conversion rate.

Client Oriented, but not Focusing on the User

The majority of web design to create a website based on what clients need. However, in the long term, they ignore their target market, users are actually visiting the site. The main problem here is not doing enough research on your audience or do not know your users. This means to say that the decisions you make when designing simply based on assumptions, which are often wrong and that causes users are not satisfied with your site. Websites that achieve a high level of conversion is that they are very user-oriented. You have to understand the user and apply this understanding when creating your website design.

Not Able to Tell Difference between Attractions and Disorders

Sometimes, using too many elements of a particular design is not what confuse visitors, but uses the wrong choice of design elements that redirects the user & # 39; s attention from your website & # 39; s message. They attract your visitors & # 39; s eye to a less significant part of your web page – because you put some design elements in the wrong place or have placed the picture around important key / visual that does not allow visitors to focus their attention on them.

Always be careful when it comes to designing your choice. For example, you may be determined to put a large background image on your site & # 39; s page, but this gets in the way of the site & # 39; s eyeflow. So, it is best not to use it.

No Clear Call to Action

Do not think of your website as a work of art, because people do not visit just to admire the way visible. It is made with a purpose. It is intended to achieve the objectives in terms of what visitors do on the website. You need a clear call to action so that visitors know what to do once they land on your site. Likely to buy your product, request a quote or to subscribe to the newsletter. If you are not clear with the call to action and "what next" question is not answered, do not expect any conversion.

Source by Matt McWilliam

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